Writing & Reflection
Marketing strategy, photography practice, project retrospectives, and the honest experience of building a creative career — from someone doing it in real time.
We tend to describe social-media feeds as forces that happen to us. Yet every pause, replay, search, save, mute, and hurried scroll becomes a signal. Recommendation systems learn the shape of our attention, then build an environment around it. Curating a feed cannot solve the incentives of the platforms, but it can reclaim a meaningful part of everyday digital life.
Full ArticleA signed release cannot erase the responsibility that comes with publishing an identifiable child’s photograph. As image scraping and synthetic manipulation become easier, I am adopting a firm standard: photographs of babies and children will remain private and will not be used in public galleries or social-media promotion.
Full ArticleAI can generate an image, a script, and fifty campaign variations before lunch. It cannot decide what deserves to exist. As agencies cut creative roles and brands normalize machine-made errors they would never accept from human teams, advertising is confusing lower cost with higher value. The result is not creative efficiency. It is the removal of the judgment that makes communication coherent, credible, and worth remembering.
Full ArticleA growing class of restaurants treats the meal as one element inside a much larger production — rooms built like film sets, service staged like theater, menus written like scripts. From immersive dinner shows to jungle dining rooms to concepts you need a passcode to enter, this piece looks at why restaurants are leaning into experiential marketing for the entire concept, what the experience economy research predicted decades ago, how the playbook is showing up in Pittsburgh's own new wave of spots, and why the physical world is winning back the audiences that screens once owned.
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