Fig & Olive Market
A self-initiated content shoot at a new specialty market and café in Mercer, Pennsylvania — captured the way I'd create for a brand.
Location
Mercer, Pennsylvania
Type
Self-Initiated UGC
Focus
Brand & Food Content
Format
Social-First Stills
No brief, no client — just a new spot worth telling a story about. I walked into Fig & Olive Market and shot it the way I would for a brand: finding the details, the light, and the moments that make a place feel like somewhere you want to be.
The Approach
01
Storefront & Brand
Signage, windows, and street presence — the first frame of the story, and the one a scroll-stopping post needs most.
02
Product Detail
Deli cases, bulk pantry, produce, and imported goods styled to feel abundant, tactile, and worth a trip.
03
Food & Lifestyle
Gelato, café moments, and in-the-space candids that give the brand warmth and a sense of who it's for.
The Content
Why Shoot On Spec
"The best way to show a brand what content could look like is to make it. UGC on my own terms keeps my eye sharp and gives every business I love a glimpse of the story waiting to be told."
Visit Fig & Olive Market
A specialty grocery, deli, and café on the diamond in Mercer, Pennsylvania. Follow along or plan a visit — all photography here is my own self-initiated brand content.
What clients say
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